WOULD YOU BE SURPRISED TO LEARN THAT TOURISM HAS A VERY POSITIVE IMPACT ON OUR COMMUNITY AND ON OUR QUALITY OF LIFE HERE IN OXNARD?
Message from the Chair - Stacy Miller
Travel spending is at an all-time high, with continued projections for more growth in 2019. The City of Oxnard is outperforming our neighboring cities across the board in hotel statistics. Year to date, occupancy is up 5% over last year at a strong 80.5%.
Last year, visitor spending reached $1.7 billion in Ventura County. The tourism industry supported over 16,000 jobs in Ventura County and generated over $132 million in local tax revenue. Oxnard’s average daily rate is up 5.7% over last year at an impressive $155.40; the highest in the County and our RevPAR (Revenue per available room) is up 10.5% over last year at $125.00. This number is truly amazing and again we are outshining our neighboring cities in all of these areas. Oxnard is definitely gaining visibility and market share so it’s a good thing that over the next couple years, we will be welcoming three new hotel properties to further promote tourism.
The Oxnard Convention and Visitors Bureau, “Visit Oxnard” actively promotes our beautiful community in a variety of ways. They utilize the traditional methods of media releases, print advertising in many different meeting and leisure publications, a monthly e-newsletter covering all the must do activities while in Oxnard, as well as outdoor advertising--(Happy Holiday’s from Visit Oxnard will showcase on the 101 in a couple of weeks). Visit Oxnard has a robust social media presence with 12.5k followers on Instagram and over 30k followers on Facebook. The Visit Oxnard team also enjoys a strong presence at meeting and leisure tradeshows and conferences.
The Oxnard Convention and Visitors Bureau recently completed a top-notch visitors’ magazine showcasing Oxnard hotels, restaurants, attractions, and our diverse and vibrant community, events and festivals. The guide is featured in 444 locations throughout California and Arizona as well as at over 100 businesses in Oxnard and every hotel room in our community.
“The Visit Oxnard team is so fortunate to represent such a spirited community. We have everything to fulfill any desire of any type of vacationer. From our Historic Downtown, to our pristine beaches and Channel Islands Harbor, to shopping galore, and some of the best taquerias in the State! We apricate the ability to showcase our variety of businesses, our stunning hotel properties and the community that makes up Oxnard,” explains Julie Mino, President and CEO, Oxnard Convention and Visitors Bureau.
If you would like a free copy of the new visitors magazine, you can download it via the Oxnard Convention and Visitors Bureau website at: VisitOxnard.com. You can also request a copy be mailed to you by calling the office at 805-385-7545 to request copies for your home or business. Kudos to the team at the Oxnard Convention and Visitors Bureau for helping to increase tourism to Oxnard!