By Chair of the Board Stacy Miller
Considered one of the healthiest foods on the planet and great when mixed with chopped onions and cilantro, California-grown avocados are beloved around the world. In Oxnard, Mission Produce has been answering the international call for this superfood for the last 35 years by producing the world’s finest avocados.
Mission Produce of Oxnard is the largest avocado provider in the world with long-term, year-round retail and food service relationships throughout North America, Europe and Asia. Mission Produce houses North America’s largest and the world’s most technologically-advanced packing facility, packing 1,000 pallets of fruit daily.
During the growing season, the Oxnard facility employs 202 employees. Internationally, Mission employs nearly 3,000 employees.
Mission Produce got its start by packing and marketing avocados from Oxnard, California. Today, Mission continues to pack and market throughout the sunny coastal areas of California and has developed partnerships with the state’s top growers to provide high-quality avocados to markets all over the globe.
Mission Produce celebrates its strong ties to our community by supporting several organizations and events including the Big Brother/Big Sister organization, Make-a-Wish Foundation, Food Share, American Heart Association of Ventura County, Casa Pacifica and the Ventura County Fair’s Kids in Agriculture program.
Thank you, Mission Produce, for your investment and commitment to Oxnard!
Is This Avocado Ripe?
If you are one of those people who needs to feel your avocados prior to purchasing them, then according to Mission Produce avocado experts, you are selecting your avocados correctly.
“It’s all in the feel—color is not an indicator of ripeness. The best way to judge ripeness is to feel for uniform softness,” explains Denise Junqueiro, Director of Marketing for Mission Produce.
Your avocado’s not ripe enough to eat? Here’s a tip from Mission Produce: Place avocados in a brown paper bag with an apple or banana. Close the bag and leave on the counter or windowsill for 24-48 hours. Check periodically. The avocado ripening process is stimulated by the release of ethylene gas from its companion fruits. Once the avocados have reached desired ripeness, they can be stored in the refrigerator for several days.
Need More Reasons to Enjoy Oxnard-Grown Avocados?
According to WebMD, avocados offer nearly 20 vitamins and minerals in every serving, including potassium (which helps control blood pressure), lutein (which is good for your eyes), and folate (which is crucial for cell repair and during pregnancy). Avocados are a good source of B vitamins, which help you fight off disease and infection. They also give you vitamins C and E, plus natural plant chemicals that may help prevent cancer.
Avocados are low in sugar and contain fiber, which helps you feel full longer. In one study, people who added a fresh avocado half to their lunch were less interested in eating during the next three hours.