Message from our CEO
The trends in the Oxnard tourism industry are quite sunny!
I’m fortunate to serve on the board of directors for the Oxnard Convention & Visitors Bureau. The experience affords me the opportunity to keep up with how our hoteliers are doing and what the trends are in the tourism sector of our local economy. I’m happy to report we have started 2018 on a high note!
Granted there are a lot of factors that affect hotel statistics, and certainly the Thomas fire and Montecito mudslides had a big impact on our region. But for the month of January Oxnard was on top of the occupancy rate and in second place for average daily rate. Here is the data:
Occupancy rates for January 2018
Thousand Oaks 64.7
Ventura County 69.0
Santa Barbara County 64.7
Los Angeles 67.5
Average daily rates for January 2018
Thousand Oaks 116.1
Ventura County 126.2
Santa Barbara County 152.7
Los Angeles 127.9
All of this hotel activity certainly impacts other businesses in Oxnard. Our restaurants, entertainment, and retail all benefit from increased hotel business. But let’s not forget about local government. The transit occupancy tax every hotel guest pays generates more than $5 million annually for the city’s coffers. That’s a substantial number and it doesn’t take into account what our hotels pay in property tax each and every year.
So next time you have out of town guests or you are planning a corporate meeting, utilize the great selection of hotels in Oxnard and generate some revenue for other local businesses and the city.
In 2016-17 the Oxnard Chamber was fortunate to participate in a statewide grant for the development of youth employment and to prepare today’s students for tomorrow’s jobs. We added a part-time staff member and developed some exciting programs. Working with the Oxnard Union High School District (OUHSD) and the Ventura County Civic Alliance, we partnered to hold Intern Boot Camps, a Girls in STEM (Science, Technology, Engineer, and Math) day, and an “Entre to Employment” dinner to highlight careers in the hospitality industry. Unfortunately, that grant ended June 30, 2017.
However, we are continuing our efforts in 2018 with an intern-ready certification program. Working with the OUHSD, we are developing criteria for students to qualify to earn a certificate acknowledging they have completed coursework, workplace tours, job shadowing, and career exploration.
Once a student has obtained the intern-ready certification, employers can be certain they will benefit from providing internships. We are looking for businesses who will embrace this program and guarantee interviews for certified students. Not only is this a great way to look for prospective workers, but it is a great way to invest in our future workforce.
If you are interested in this new program, please give me a call (805-983-6118 x 4) or email me. Thanks!!
Oxnard sure has more than its fair share of challenges these days. With the city council recall looming, the city being threatened to create electorate districts, and changes in the top management at city hall it’s a wonder anything gets done. But aside from all of the distractions, we should count our blessings.
Last month when the Thomas Fire was raging, I remember saying to myself on numerous occasions, “I am so lucky to not be threatened by this fire and can sleep in my own bed without concern that a disaster is going to strike me.”
Oxnard is not vulnerable to wild fires. The risk is low because we don’t have vegetation-covered hillsides. Kind of makes the Oxnard Plain a bit more appealing. Likewise, we don’t have to worry about the devastation of mud and landslides. I’m still trying to comprehend what happened in Montecito.
I’m not sure what I will be saying after the “Big One” hits Southern California when we could be subject to liquefaction or a tsunami. But for now, I am really happy I both live and work in Oxnard!
Now, if we could just do something about the politics in our city…
I hope you can enjoy the holidays and the remainder of 2017. Savor the peace and quiet while you can, because 2018 promises to be a very noisy year.
We will start off the year with what likely will be a special election for Oxnard voters to decide if they want to recall the mayor and three councilmembers. Assuming the Ventura County Elections Division deems enough valid signatures were collected to trigger a special election, there will be four incumbents running campaigns to keep their jobs. There will also be a number of hopeful candidates vying to replace them. I have visions of the beautiful city of Oxnard being covered with campaign signs!
Almost simultaneously there will be campaigns leading up to the June primary election. (State legislation was passed in 2017 to move the primary election to March, but that doesn’t take effect until 2019.) More campaign signs! Fortunately, Oxnard will not be dealing with a supervisorial election in 2018, but the east portion of the County certainly will.
We can look forward to our summer and fall being filled with campaign rhetoric, promises, mud-slinging, and – yes – signs!
When Allan Zaremberg, President and CEO of the California Chamber of Commerce, was in Oxnard on December 1, he had some interesting observations about the state and federal elections in 2018. Since Jerry Brown is termed out, there will be a lot of interest in the governor’s race. But where that interest comes from could impact federal House and Senate races.
Since California adopted the top-two primary, our ballots have contained many more names of Democrats. It’s no surprise since California is a blue state. Mr. Zaremberg explained that if there are multiple Republicans in the governor’s race going into the primary, it is likely that they will split the party vote and two Democrats will be on the November ballot. If that is the case, Republicans could lose interest in the November, which would affect the Congressional races, ultimately providing gains to the Democrats. Interesting…
November 2018 seems so far in the future right now, but there will be non-stop activity leading up to it. I can almost hear the sigh of relief when November 6 passes and the world becomes quite again.
We can count on a very busy and very noisy political season in 2018 with lots of those dreaded campaign signs!!!!
On November 9 the Oxnard Chamber convened policy experts to have a frank discussion about the healthcare system in our state and our country. Featured at the Oxnard Business Outlook were Loren Kaye, President of the California Foundation for Commerce and Education; Darren Lee, President and CEO of St. John’s Hospitals; Kelly Bruno, President and CEO of than National Health Foundation; Dale Villani, Chief Executive Officer of Gold Coast Health Plan; and Dr. Adam Cavallero of UCLA Health.
While there was a lot of discussion about different healthcare delivery systems and preventative care programs, there is no magic answer to how we tear up the existing model nor what to replace it with.
As you may recall there is a piece of legislation (SB 562 The Healthy California Act) active in Sacramento that would provide healthcare for all. The price for this model is estimated to be more than $400 billion (Yes, with a “B”). For perspective, the State budget for all expenditures—not just health care, but also K-12 and higher education, social services, transportation, corrections and every other expense category—totals less than half of that amount. The bill was held in committee in 2017 because it did not contain a funding mechanism.
I like to look at what other states and countries are doing that provide a better return on the healthcare dollars invested. I recently ran across an article in Fox&Hounds Daily with some very interesting data I wanted to share: